January 15, 2012

Kristen Stewart is the face of Balenciaga's new perfume fragrance


Now, I can't lie because I will be ordering this product just as soon as it becomes available, and I can not wait to see the gorgeous campaign that will accompany it, but...

I can't help but be a bit disappointed at this news - celebrity perfumes are known for being such cash cows that it saddens me to see Kristen putting her name to one - however reputable the brand.

Correct me if I'm wrong but the thing this fandom loves most about Kristen is her refusal to be anyone but herself, to resist conforming to the Hollywood stereotype and lack of intended commercialism.

Yes, Twilight was turned into a huge franchise with dolls and clothing and jewellery but at Summit's doing...

Heyho, I'm sure it'll turn out bad ass... just please don't start designing shoes or anything?

Balenciaga will soon have its own place in the Twilight. The brand has signed actress Kristen Stewart as the face of the newest Balenciaga fragrance for women.
Stewart, best known for her role as Bella Swan in the blockbuster movie saga, will represent a to-be-announced scent which is expected to be launched this fall.
“Balenciaga has always stood out to me,” Stewart told WWD on Thursday. “Even when I first began to consider fashion and admittedly rarely knew the brand I was wearing, I always recognized and loved Balenciaga. It feels full circle to be involved with something that spoke to me then and of course continues to excite me now. The brand is just cool. That’s the way it is. I feel drawn to it. It provokes on a number of levels. It isn’t afraid or contrived. It hits a very cool balance, always. Always pretty undeniable.”
Balenciaga creative director Nicolas Ghesquière called Stewart the muse for the new scent. “Kristen embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence,” said Ghesquière. “From her early appearance in ‘Panic Room’ to her independent choice of ‘Welcome to the Rileys,’ I’ve always sensed her progressive character. In 2006, I invited her to appear in a project shot by Bruce Weber. Since then, I’ve always wished to collaborate with her further, knowing that she shares the radical spirit of Balenciaga.”
Added Isabelle Guichot, chief executive officer of Balenciaga: “Kristen is the perfect choice as she embodies Nicolas Ghesquière’s unique vision for the second chapter in our fragrance history.”
Charlotte Gainsbourg remains the face of Balenciaga Paris, the first scent from the house, which was launched in 2010.
“Kristen stood out as an evident choice for this new fragrance,” added Catherine Walsh, senior vice president of American fragrances for Coty Prestige, a division of Coty Inc. “She has a unique sense of style, quite original and chic in the way she mixes fashion elements. Her elegant modernity and innate rebel style perfectly match with the spirit of Balenciaga.”
Stewart noted that after a busy 2011, she’s taking a bit of time to relax. “My horizon is clear as of now (except for this!) in terms of new projects, which feels incredible,” she said. “I have finished three films I can’t wait to see come to fruition this year, ‘On The Road,’ ‘Snow White and the Huntsman,’ and ‘Breaking Dawn 2.’”
- Lorabell

P.s. $10 Ashley is sooo jelly ;)

Via WWD

5 comments:

  1. I don't think it's a case of a celebrity perfume ("new in stores- Kristen Stewart's Bitten!"...) as that she will be the face for the campagne like Dakota is for Marc Jacobs. At least there will be regular pretty pictures!

    ReplyDelete
  2. @Fenerodine I hope not - I so want to buy it and love it with all its pretty pictures :)

    ReplyDelete
  3. I don't think she will let it get out of hand, hope not atleast. She's good at keeping things together :)
    Did she cut her hair or is this a older pic? I thought I just saw her with long hair lol.

    ReplyDelete
  4. @Jade514 This is an old pic from New Moon promo in Spain - I just liked to use it because she's wearing Balenciaga here and I always loved the outfit :)

    ReplyDelete