Exciting news from BrandWeek:
Summit Entertainment, the studio behind the red-hot Twilight movie franchise, has inked a deal with Habbo, a Web-based virtual playground popular among tweens and teens in more than 30 countries, to cross-promote the upcoming The Twilight Saga: New Moon.Read the rest at BrandWeek. According to Virtual Word News, the virtual goods that we can decorate our rooms with include a clock tower or Volturi crest!
Starting in November, a few weeks prior to New Moon's Nov. 20 premiere, Habbo will roll out a New Moon-themed virtual space within its 31 virtual worlds around the globe. In addition, site users who create avatars (videogame-like versions of themselves) will be able to decorate their own "rooms" with virtual goods based on the movie.
So how does Habbo work? Can we hunt down Edward Cullen's avatar?