March 23, 2009

Are You Surprised That Twilight Sold Over 3 Million+ DVD Copies on Saturday?

(The ladies from Letters To Twilight with Ashley Greene, their new BFF, at Hot Topic DVD release party)

Twilight Lexicon, one of my regular sources of happy TwiCrack, shares that Summit pocketed a lot of money from us Twilighters over the weekend. Summit's press release says:
Summit Entertainment announced today that the home entertainment release of the studio's action-packed, modern day vampire love story TWILIGHT sold over 3 million DVD units in its first day of release. The DVD launch commenced this past Saturday morning at midnight with nationwide events during which time Summit and its retail partners provided TWILIGHT fans with the chance to celebrate the DVD release of the film. "TWILIGHT at Midnight" allowed participating retailers the opportunity to stay open late as fans lined up in impressive numbers to purchase the DVD of the epic romance at midnight parties.

Thousands of TWILIGHT fans across the nation participated in the "TWILIGHT at Midnight" event and some were surprised by filmmaker and cast appearances. 2,500 fans attended in Salt Lake City to see Rachelle Lefevre who plays Victoria; 2,000 showed up in Los Angeles to see Ashley Greene who plays Alice Cullen; over 1,000 fans came out to see director Catherine Hardwicke in Dallas; 700 fans lined up in New York for Edi Gathegi who plays Laurent; and 500 fans in Chicago saw Nikki Reed who plays Rosalie Hale.

With over 3 million DVD units sold, TWILIGHT enters the top five best first day DVD releases over the past two years along with PIRATES OF THE CARIBBEAN: AT WORLD'S END, THE DARK KNIGHT, HARRY POTTER AND THE ORDER OF THE PHOENIX, and TRANSFORMERS.
I'm not surprised, since we're well aware of all the TwiHard love! Seriously, even Pocket Edward made it to a release party:Check out his latest adventure at Letters to Rob and read more about Ashley Greene at the Hot Topic DVD party over at Letters to Twilight. Thanks to UnintendedChoice and TheMoonIsDown for sharing these pics.

Also, look who Crystal met on Friday night -- Hot Cardboard Edward. :-)

1 comment:

  1. Pocket Edward had so much fun meeting Ashley. He can't wait for our next sleepover w/ her. He's hoping we play spin-the-bottle. I tried to tell him sleepovers don't work that way.. but he's hoping anyway....

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