December 20, 2008

Twilight is a Silver Lining in Dark Holiday Shopping Season

While I'm a full-time TwiCrack Addict, I also have a side gig as a career chick with an MBA. So, I always take note when my interests and business background coincide.

According to the NY Times, vampires are breathing new life into the retail chain, Hot Topic:

"While sales at most stores plummeted last month, the teenage retailer Hot Topic enjoyed a 6.5 percent gain, thanks mostly to brisk sales of gear inspired by “Twilight,” the teenage vampire movie."

Now, if I could only get Santa to bring me this Stupid Lamb t-shirt, which I secretly want, for Christmas.

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